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I have spent over a decade inside businesses where the digital systems had to work. Not as a consultant parachuted in to give recommendations. As the person accountable for the numbers.
At The Jockey Club I ran a £40m ecommerce estate and grew online revenue from £28m to £41m. At Goodwood I built a CRM across 18 departments from scratch, grew the marketable database by 34% and increased digital revenue by 15%. At Sopro I cut cost per acquisition by 45% while growing lead volume by 80%. At Accord Healthcare I reduced data processing time by 80% and was recognised as Employee of the Quarter.
I am based in North Devon and work with SMEs across the South West and nationally. Surfon is what I built when I realised the same problems I was fixing in large organisations are sitting in almost every growing SME in the country, and most of them cannot get access to the level of experience to fix them properly.


Responsible for the development and future replacement of Veeva / Salesforce CRM supporting sales, operations and commercial teams.

Led conversion optimisation and digital experience across high-traffic consumer platforms.

Responsible for B2B lead generation and CRM implementation.

Led CRM and digital insight across a complex, multi-brand organisation.
Book a free 30-minute audit. No obligation, just clarity on where to start.