---
title: About Matt Wise — CRM and Digital Growth Consultant | Surfon
description: 10+ years running CRM and digital systems inside The Jockey Club, Goodwood, Sopro and Accord Healthcare. Now helping UK SMEs fix the same problems.
---

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[![12901](https://www.surfon.co.uk/hs-fs/hubfs/12901.png?width=3308&height=1303&name=12901.png)Homepage](https://www.surfon.co.uk)

- [How I Can Help](https://www.surfon.co.uk/how-i-can-help)
  
    - [CRM Setup, Optimisation and Development](https://www.surfon.co.uk/how-i-can-help/crm-setup)
    - [Email Marketing and Automation](https://www.surfon.co.uk/how-i-can-help/email-automation)
    - [Customer Journey and Conversion](https://www.surfon.co.uk/how-i-can-help/conversion-optimisation)
    - [Reporting and Data Foundations](https://www.surfon.co.uk/how-i-can-help/reporting-data)
    - [Local Search and Google My Business](https://www.surfon.co.uk/how-i-can-help/local-search-gmb)
    - [Website and Ecommerce Builds](https://www.surfon.co.uk/how-i-can-help/website-builds)
- [About Me](https://www.surfon.co.uk/about-surfon)
- [Articles](https://www.surfon.co.uk/articles)

[Get started](https://www.surfon.co.uk/contact-us)

- [How I Can Help](https://www.surfon.co.uk/how-i-can-help)
  
    - [CRM Setup, Optimisation and Development](https://www.surfon.co.uk/how-i-can-help/crm-setup)
    - [Email Marketing and Automation](https://www.surfon.co.uk/how-i-can-help/email-automation)
    - [Customer Journey and Conversion](https://www.surfon.co.uk/how-i-can-help/conversion-optimisation)
    - [Reporting and Data Foundations](https://www.surfon.co.uk/how-i-can-help/reporting-data)
    - [Local Search and Google My Business](https://www.surfon.co.uk/how-i-can-help/local-search-gmb)
    - [Website and Ecommerce Builds](https://www.surfon.co.uk/how-i-can-help/website-builds)
- [About Me](https://www.surfon.co.uk/about-surfon)
- [Articles](https://www.surfon.co.uk/articles)

[Get started](https://www.surfon.co.uk/contact-us)

# About Matt Wise

## I have spent ten years inside businesses fixing exactly what I now fix for clients. Here is where and what changed.

I have spent over a decade inside businesses where the digital systems had to work. Not as a consultant parachuted in to give recommendations. As the person accountable for the numbers.

At The Jockey Club I ran a £40m ecommerce estate and grew online revenue from £28m to £41m. At Goodwood I built a CRM across 18 departments from scratch, grew the marketable database by 34% and increased digital revenue by 15%. At Sopro I cut cost per acquisition by 45% while growing lead volume by 80%. At Accord Healthcare I reduced data processing time by 80% and was recognised as Employee of the Quarter.

In late 2022, a friend pointed me toward something called ChatGPT, two days after it launched. I knew within an hour what it meant commercially. Within weeks I had it working inside CRO workflows at The Jockey Club, testing where it could accelerate decisions and where it introduced risk. That early start gave me something most people now offering AI services do not have: three years of real deployment experience, and an honest understanding of where AI makes a measurable difference and where it does not.

I am based in North Devon and work with SMEs across the South West and nationally. Surfon is what I built when I realised the same problems I was fixing in large organisations are sitting in almost every growing SME in the country, and most of them cannot get access to the level of experience needed to fix them properly.

![Matt Wise Portrait](https://www.surfon.co.uk/hs-fs/hubfs/Matt%20Wise%20Portrait.jpg?width=1493&height=2000&name=Matt%20Wise%20Portrait.jpg "Matt Wise Portrait")

## Where the experience comes from

![Accord-Healthcare-18-scaled](https://www.surfon.co.uk/hs-fs/hubfs/Accord-Healthcare-18-scaled.jpg?width=2560&height=1707&name=Accord-Healthcare-18-scaled.jpg)

## Accord Healthcare

Responsible for the development and future replacement of Veeva and Salesforce CRM supporting sales, operations and commercial teams across Europe.

- Own CRM roadmap and day-to-day operations
- Lead CRM replacement programme across EMENA
- Manage integrations across reporting and data platforms
- Reduced data processing time by 80% and system errors by 90%
- Delivered new digital commerce portal supporting scalable revenue growth

![_100837972_gettyimages-666121752](https://www.surfon.co.uk/hs-fs/hubfs/_100837972_gettyimages-666121752.jpg?width=976&height=549&name=_100837972_gettyimages-666121752.jpg)

## Jockey Club

Led conversion optimisation and digital experience across high-traffic consumer platforms.

- - Online revenue grown from £28m to £41m
- Conversion rate improved from 2.3% to 2.7%
- Mobile-first checkout delivered a 15% uplift in first month, 10% sustained
- Implemented advanced performance tracking including GA4 and media attribution
- Integrated AI tools into CRO workflows from late 2022 onwards

 

![sopro-bar](https://www.surfon.co.uk/hs-fs/hubfs/sopro-bar.webp?width=750&height=1000&name=sopro-bar.webp)

## Sopro

Commercial ownership of lead generation performance and pipeline efficiency.

- Reduced CPA by 45% while increasing lead volume by 80%
- Introduced HubSpot Sales and Marketing infrastructure
- Owned CRM and reporting supporting sales forecasting and pipeline visibility

![main_image2758](https://www.surfon.co.uk/hs-fs/hubfs/main_image2758.jpg?width=1000&height=667&name=main_image2758.jpg)

## Goodwood Estate

Led CRM and digital insight across a complex, multi-brand organisation.

- Unified CRM across 18+ business units
- Online sales up 10–15% year-on-year
- Customer contact reduced by 50%
- Marketable databases grown ~30% annually

### Want to know if Surfon is the right fit?

Book a free 30-minute audit. No obligation, just clarity on where to start.

[Book Your Free Audit](https://www.surfon.co.uk/contact-us)

[![12901](https://www.surfon.co.uk/hs-fs/hubfs/12901.png?width=3308&height=1303&name=12901.png "12901")](https://www.surfon.co.uk)

- [How I Can Help](https://www.surfon.co.uk/how-i-can-help)
- [About Me](https://www.surfon.co.uk/about-surfon)
- [Articles](https://www.surfon.co.uk/articles)

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---

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